Story

Serving really good chicken to those who enjoy really good chicken. The Texas Way.

At Texas Chicken®, we deliver authentic traditions, bold tastes and straightforward, consistent food you can trust. After all, we’re more than chicken. We’re the rugged territory forged by sun and terrain. The crisp, satisfying bite of a meal earned through hard work. The feeling of community that comes through shared moments and simple pleasures.

We’re the taste of Texas and we can’t be mimicked. We’re real but not boring. Simple but not basic. Familiar but always surprising. That’s why no matter the day, no matter who you’re with, you’re eager to c’mon over, give your chicken a spicy jalapeño squeeze, and share some hearty sides. It’s why our taste always delivers, time and again. Why our food means more than hand-crafted meals that harken back to simpler times. It means wide-open spaces, brought to you by people who value tradition and value what’s real, fresh and full of flavor.

Our tradition is Texas. And it’s yours for the enjoying. Every day, with every craveable bite.

Texas legacy

Our heritage, spirit and origins are authentically Texas. Our brand was first brought to life in San Antonio, Texas across from the Alamo in 1952.
From these humble beginnings, our guests have savored our delicious food across the United States and into 25 international countries spanning Asia, Europe, the Middle East, Africa, Latin America and Oceania, and more on the way.
We live, and believe in being true to our authentic heritage, the Texas Way, with legendary, hand crafted meals, big bold flavor, and unique, memorable experiences for our guests.

Our

values

PUSHING BOUNDARIES

The only boundaries we have are those we create ourselves. Our people fearlessly and energetically raise the bar — in everything we do. Together, we creatively seek uniqueness in a demanding and competitive space. We challenge each other into a new frontier of innovation...cuz we rule the roost.

THE POWER OF SIMPLICITY

We know consumers’ lives can be busy — and we can help. We provide honest, hand-made meals from a straightforward menu to satisfy every appetite. We don’t overcomplicate what’s simply perfect.

REFUSING TO COMPROMISE

Relentless pursuit of perfection takes hard work. It means never taking the easy route, never cutting corners. We double down on consistency, on quality, on flavor. Real food that tastes real good made with real conviction. Each of us — frontline to franchisee — hold each other accountable to this every day.

HONORING OUR HERITAGE

We celebrate where we come from by not messing with perfection. We connect the taste of Texas with the globe. Our people encourage sharing of moments, experiences, and really good food. We bring crafted and wholesome meals for any type of family and the communities in which we serve.